Our Values

MINDFUL

MINDFUL

To us, Best Behavior has been one long exciting, tough, but meaningful journey..And it still is! Actually it's more exciting and meaningful than ever, since we once again have decided to commit even more to our mindful concept and to being an organic and sustainable brand.

We have added sustainability, slow fashion and contribution to Best Behavior and we love it!

We know that this is just an inevitable journey to take and how important it is to keep improving on behaving our best when it comes to taking better care of our planet and each other.

We wish to be a personal, sustainable brand with a purpose. We wish to inspire others to be more mindful, keep your favourites and recycle what you don’t use.

COLORFUL

Best Behavior loves colourful prints and graphic designs! We want to create prints and designs you don’t find anywhere else and have developed our own print “DNA” over the last few years.

Sometimes we make collabs with artists such as Sjulle and we also get inspired by trips to colourful India.

Our goal is to create fun prints and colour combinations that will last for many seasons and become your wardrobe favorite.  

We love it when we recognize our prints in the streets of Copenhagen!

COLORFUL
PLAYFUL

PLAYFUL

The word playful covers not only our colorful and playful designs throughout many many years, but it also describe our company spirit, values and our lifestyle.

We love to have fun and be creative in any way we can - when it comes to renovating our shop, decorating our showroom, hosting crazy glitter events for kids or cosy events for Best Behavior friends and family.

Since our passion for festival, burns and electronic music is still growing and Malene is dj’ing more and more frequently, we decided to design our own party line, called Best Behavior Black. Just another add on to our playful universe.

Our wish is to spread good energy and always remember to have fun!