About us

Our Story

When we started Best Behvior in 2001 we were passionate about designing and producing casual and comfortable womens wear. We sold around the world and had a setup with a big Best Behavior team.

We wanted to let people feel good in what they wear with our colorful and playful design, a casual fit and soft qualities. However, this is something we are still committed to, because we still experience the joy and commitment from all of you.

In 2013, Lili Denta joined the brand and added a bunch of knowledge, contacts and other great stuff and a new chapter began for Best Behavior.

With her, we decided to add Best behavior Kids (0-6 years) to our brand. Our webshop went online and our physical store opened in Blågårdsgade 18, Copenhagen shortly after in 2016. Previous customers and fans found their way back to us and suddenly we experienced this personal contact with many of you.

We now know what is important to us. Working with great people and being a sustainable and mindful brand makes it meaningful. We are passionate about designing cool and colorful products and we love to host fun and playful events. That’s why we call our values Mindful Colorful Playful

Our Values

Stories

We love our Best Behavior Community. Best Behavior has existed since 2001, and the most heart warm likeminded crowd has embraced us since then and more are joining every day.

Here we present some of our favorite stories - brought to you by the amazing Best Behavior Community.

Being part of our Best Behavior community, you will not only lot's of benefits and special invites, we will also ask you to participate more and be our co creators.

Your feedback gives us more than you know and challenge us to be a better version of ourselves, to give better service and create products that meet your needs. But more importantly, we would love to listen to your ideas and share your stories. 

Read more stories

Best Behavior Shop

We have had our lovely flagshipstore Best Behavior Shop in Blågårdsgade since april 2016. It is a pleasure to have a physical place to gather our community and make it a possibility for people to try on our clothes and feel the materials in real life before purchasing.

The atmosphere is relaxed and cosy and you are always welcome to stop by. We love to get to know new people - and also to get visits from an old friend.

The shop is situated in the heart of Copenhagen and we love our neighbourhood and street, which is lively with a lot of cosy cafés, shops and people.

Besides Best Behavior we also sell a few other sustainable brands: Yogamii, Coffee Beanies, Ecosparkles and other unique products.

Opening hours:
Tuesday-Friday // 11-17.30
Saturday // 11-16

See gallery

Who made our clothes

Most of Best Behavior products are manufactured in Tirupur (South India) by a manufacturer called Jayaprabha. Since 2003 we have built a close relation the Jayaprabha team, and together with Lili, our production guru, standards for fair working hours, good work environment and safety.

Lili was working with Jayaprabha since the time when they had only one sewing machine. Today they employ more than a 1000 workers.

At least once a year, we visit Jayaprabha and they visit us. We consider them a close partner, and are so grateful that they make our ideas come to life.

Who made your clothes

Who we support

In cooperation with Danish - Indian Child Care, we support the Danish Indian Children's Home for girls, which is located in the same region as our suppliers in South India in the province of Tamil Nadu. The orphanage opened in February 1999 and currently houses around 30 girls.

These girls often don’t have any parents or are otherwise unwanted children, who have had a really tough start in life. At this home the girls get a new family, a safe childhood and the opportunity to educate themselves.

All our products carry a hang tag. When you buy one of our products, you support Danish - Indian Child Care.

www.danskindisk.dk

Danish Indian Child Care

Meet the team

Malene Brøchner
Malene Brøchner

Malene is founder, owner, designer and production responsible for Best Behavior. She’s a multitasking, creative and generally quite happy person. Malene is a DJ in her free time. She’s very involved in creative projects for parties and festivals and she makes costumes for her DJ gigs in her free time. She’s loves the trips to India, but she is also  committed locally  as a member of Blågårdsgade trade union, where Best Behavior Shop is located.

Marie Walsøe Ørberg
Marie Walsøe Ørberg

Marie is founder, owner, designer and developer for Best Behavior. She lives in a cosy little community outside of Copenhagen with her husband and their two children whom you might recognize from Best Behavior kids wear photos. She loves yoga, travelling, interior projects at home and spending time with the close friends from the community they live in. She is passionate about arranging events, her childrens school and lots of social and creative projects.

Lili Denta
Lili Denta

Lili is our administrative guru and she always has a thousand projects at the same time. She started a very close collaboration with the manufactor called Jayaprabha in 2003, who is now the main supplier of Best Behavior. She is part owner of Best Behavior and Yogamii and a few other companies. When she needs a break from corporate life, she practices nature- and plant medicine, while taking care of her huge number of grandchildren in her summerhouse outside of Copenhagen.

Nina Rasmussen
Nina Rasmussen

Nina started a few months ago as Best Behavior shop manager and SoMe responsable.

She turned out to be much more and now we simply cannot live without her. Her list of work experience will leave anyone breathless. We don’t know where she gets her endless amount of energy from.

Sofia Giese Sørensen
Sofia Giese Sørensen

Sofia started as our intern long time ago. Now she helps out in the shop from time to time. She loves nature, dogs and horses, is always super sweet and helpful and is actually doing a bachelor in textile design and communication.

Fenjah Molie Holm
Fenjah Molie Holm

Fenjah is our nature healing woman with roots deep in the Danish forrest. She works with women doing sound- and body movement, when she’s not spreading her smiles and good vibes in the shop.

Anna Lindquist Olsen
Anna Lindquist Olsen

Anna always greets the customers in the shop with a big smile and her warm, kind personality. If you wonder why she resembles Lili quite a lot, it’s because she’s her daughter. Anna travels a lot with her studies and loves to go on yoga retreats.

Ina Marie Weinrich
Ina Marie Weinrich

Ina helps out in the shop when it’s needed and when she’s not too busy with her landscape architecture studies, that she’s finishing soon. She lives outside of Copenhagen with her family, so we don’t to see her as often as we’d like to. She’s always a pleasure to be around.

Miriam Sveistrup Walsøe
Miriam Sveistrup Walsøe

Miriam is the newest member of the Best Behavior family, and yet again not at all. Being Maries sister-in-law, she has known Best Behavior- and helped us out - for many years. She is so outgoing and loves having fun with kids - a plus for us during kids photoshoots and other events.  

Anja Stampe
Anja Stampe

Anja only works occasionally in the Best Behavior shop, because she’s so busy with sales and SoMe for our organic sister brand; Yogamii. And when shes not working she is having fun with her daughter Noabelle aged 7. We have never yet experienced Anja in a bad mood.

Jo Hanna Gertz Andersson
Jo Hanna Gertz Andersson

Jo is our photographer and our model. We feel very lucky to have this close collaboration with such an amazing woman. She is the mother of baby Goa and lives in the same community as Marie - always helpful and happy.