When we started Best Behvior in 2001 we were passionate about designing and producing casual and comfortable womens wear. We sold around the world and had a setup with a big Best Behavior team.
We wanted to let people feel good in what they wear with our colorful and playful design, a casual fit and soft qualities. However, this is something we are still committed to, because we still experience the joy and commitment from all of you.
In 2013, Lili Denta joined the brand and added a bunch of knowledge, contacts and other great stuff and a new chapter began for Best Behavior.
With her, we decided to add Best behavior Kids (0-6 years) to our brand. Our webshop went online and our physical store opened in Blågårdsgade 18, Copenhagen shortly after in 2016. Previous customers and fans found their way back to us and suddenly we experienced this personal contact with many of you.
We now know what is important to us. Working with great people and being a sustainable and mindful brand makes it meaningful. We are passionate about designing cool and colorful products and we love to host fun and playful events. That’s why we call our values Mindful Colorful Playful
To us, Best Behavior has been one long exciting and meaningful journey..And it still is! We once again have decided to commit even more to our mindful concept and to being an organic and sustainable brand.
We know that this is just an inevitable journey to take and how important it is to keep improving on behaving our best when it comes to taking better care of our planet and each other.
We wish to be a personal, sustainable brand with a purpose. We wish to inspire others to be more mindful, keep your favourites and recycle what you don’t use.
Best Behavior Shop
We opened our lovely flagship store in Blågårdsgade in april 2016. It is a pleasure to have a physical place to gather our community and make it a possibility for people to try on our clothes and feel the materials in real life before purchasing.
The atmosphere is relaxed and cozy and you are always welcome to stop by. We love to get to know new people - and have a chat in the shop.
The shop is situated in the heart of the Nørrebro area in Copenhagen, in a lively street full of local cafés, bars, secondhand shops and art galleries.
Who made our clothes
Most of Best Behavior products are manufactured in Tirupur (South India) by 2 different manufacturers. For the past many years, we have built a close relation with these people and together with Lili, our production guru, standards have been made for securing fair working hours, good work environment and safety for the factory workers.
Once a year, we visit our partners and they visit us. We consider the people who make our clothes a big and important part of our company, and we are so grateful that they help us make our ideas come to life.
Who we support
In cooperation with Danish - Indian Child Care, we support the Danish Indian Children's Home for girls, which is located in the same region as our suppliers in South India in the province of Tamil Nadu. The orphanage opened in February 1999 and currently houses around 30 girls.
These girls often don’t have any parents or are otherwise unwanted children, who have had a really tough start in life. At this home the girls get a new family, a safe childhood and the opportunity to educate themselves.
All our products carry a hang tag. When you buy one of our products, you support Danish - Indian Child Care.