When we started Best Behvior in 2001 we were passionate about designing and producing casual and comfortable womens wear. We sold around the world and had a setup with a big Best Behavior team.
We wanted to let people feel good in what they wear with our colorful and playful design, a casual fit and soft qualities. However, this is something we are still committed to, because we still experience the joy and commitment from all of you.
In 2013, Lili Denta joined the brand and added a bunch of knowledge, contacts and other great stuff and a new chapter began for Best Behavior.
With her, we decided to add Best behavior Kids (0-6 years) to our brand. Our webshop went online and our physical store opened in Blågårdsgade 18, Copenhagen shortly after in 2016. Previous customers and fans found their way back to us and suddenly we experienced this personal contact with many of you.
We now know what is important to us. Working with great people and being a sustainable and mindful brand makes it meaningful. We are passionate about designing cool and colorful products and we love to host fun and playful events. That’s why we call our values Mindful Colorful Playful
We love our Best Behavior Community. Best Behavior has existed since 2001, and the most heart warm likeminded crowd has embraced us since then and more are joining every day.
Here we present some of our favorite stories - brought to you by the amazing Best Behavior Community.
Being part of our Best Behavior community, you will not only lot's of benefits and special invites, we will also ask you to participate more and be our co creators.
Your feedback gives us more than you know and challenge us to be a better version of ourselves, to give better service and create products that meet your needs. But more importantly, we would love to listen to your ideas and share your stories.
Best Behavior Shop
We have had our lovely flagshipstore Best Behavior Shop in Blågårdsgade since april 2016. It is a pleasure to have a physical place to gather our community and make it a possibility for people to try on our clothes and feel the materials in real life before purchasing.
The atmosphere is relaxed and cosy and you are always welcome to stop by. We love to get to know new people - and also to get visits from an old friend.
The shop is situated in the heart of Copenhagen and we love our neighbourhood and street, which is lively with a lot of cosy cafés, shops and people.
Besides Best Behavior we also sell a few other sustainable brands: Yogamii, Coffee Beanies, Ecosparkles and other unique products.
Tuesday-Friday // 11-17.30
Saturday // 11-16
Who made our clothes
Most of Best Behavior products are manufactured in Tirupur (South India) by a manufacturer called Jayaprabha. Since 2003 we have built a close relation the Jayaprabha team, and together with Lili, our production guru, standards for fair working hours, good work environment and safety.
Lili was working with Jayaprabha since the time when they had only one sewing machine. Today they employ more than a 1000 workers.
At least once a year, we visit Jayaprabha and they visit us. We consider them a close partner, and are so grateful that they make our ideas come to life.
Who we support
In cooperation with Danish - Indian Child Care, we support the Danish Indian Children's Home for girls, which is located in the same region as our suppliers in South India in the province of Tamil Nadu. The orphanage opened in February 1999 and currently houses around 30 girls.
These girls often don’t have any parents or are otherwise unwanted children, who have had a really tough start in life. At this home the girls get a new family, a safe childhood and the opportunity to educate themselves.
All our products carry a hang tag. When you buy one of our products, you support Danish - Indian Child Care.