About us

Our Story

Our Story

When we started Best Behvior in 2001 we were passionate about designing and producing casual and comfortable womens wear. We sold around the world and had a setup with a big Best Behavior team.

We wanted to let people feel good in what they wear with our colorful and playful design, a casual fit and soft qualities. However, this is something we are still committed to, because we still experience the joy and commitment from all of you.

In 2013, Lili Denta joined the brand and added a bunch of knowledge, contacts and other great stuff and a new chapter began for Best Behavior.

With her, we decided to add Best behavior Kids (0-6 years) to our brand. Our webshop went online and our physical store opened in Blågårdsgade 18, Copenhagen shortly after in 2016. Previous customers and fans found their way back to us and suddenly we experienced this personal contact with many of you.

We now know what is important to us. Working with great people and being a sustainable and mindful brand makes it meaningful. We are passionate about designing cool and colorful products and we love to host fun and playful events. That’s why we call our values Mindful Colorful Playful

Our Values

To us, Best Behavior has been one long exciting and meaningful journey..And it still is! We once again have decided to commit even more to our mindful concept and to being an organic and sustainable brand.

We know that this is just an inevitable journey to take and how important it is to keep improving on behaving our best when it comes to taking better care of our planet and each other.

We wish to be a personal, sustainable brand with a purpose. We wish to inspire others to be more mindful, keep your favourites and recycle what you don’t use.

Our Values
Best Behavior Shop

Best Behavior Shop

We opened our lovely flagship store in Blågårdsgade in april 2016. It is a pleasure to have a physical place to gather our community and make it a possibility for people to try on our clothes and feel the materials in real life before purchasing.

The atmosphere is relaxed and cozy and you are always welcome to stop by. We love to get to know new people - and have a chat in the shop.

The shop is situated in the heart of the Nørrebro area in Copenhagen, in a lively street full of local cafés, bars, secondhand shops and art galleries. 

Who made our clothes

Most of Best Behavior products are manufactured in Tirupur (South India) by 2 different manufacturers. For the past many years, we have built a close relation with these people and together with Lili, our production guru, standards have been made for securing fair working hours, good work environment and safety for the factory workers.

Once a year, we visit our partners and they visit us. We consider the people who make our clothes a big and important part of our company, and we are so grateful that they help us make our ideas come to life.

Who made our clothes
Who we support

Who we support

In cooperation with Danish - Indian Child Care, we support the Danish Indian Children's Home for girls, which is located in the same region as our suppliers in South India in the province of Tamil Nadu. The orphanage opened in February 1999 and currently houses around 30 girls.

These girls often don’t have any parents or are otherwise unwanted children, who have had a really tough start in life. At this home the girls get a new family, a safe childhood and the opportunity to educate themselves.

All our products carry a hang tag. When you buy one of our products, you support Danish - Indian Child Care.

www.danskindisk.dk

Meet the team

Malene Brøchner
Malene Brøchner

Malene is founder, owner, designer and production responsible for Best Behavior. She’s a multitasking, creative and generally quite happy person. Malene is a DJ in her free time. She’s very involved in creative projects for parties and festivals and she makes costumes for her DJ gigs in her free time. She’s loves the trips to India, but she is also  committed locally  as a member of Blågårdsgade trade union, where Best Behavior Shop is located.

Marie Walsøe Ørberg
Marie Walsøe Ørberg

Marie is founder, owner, designer and developer for Best Behavior. She lives in a cosy little community outside of Copenhagen with her husband and their two children whom you might recognize from Best Behavior kids wear photos. She loves yoga, travelling, interior projects at home and spending time with the close friends from the community they live in. She is passionate about arranging events, her childrens school and lots of social and creative projects.

Lili Denta
Lili Denta

Lili is our administrative guru and she always has a thousand projects at the same time. She started a very close collaboration with the manufactor called Jayaprabha in 2003, who is now the main supplier of Best Behavior. She is part owner of Best Behavior and Yogamii and a few other companies. When she needs a break from corporate life, she practices nature- and plant medicine, while taking care of her huge number of grandchildren in her summerhouse outside of Copenhagen.

Sofia Giese Sørensen
Sofia Giese Sørensen

Sofia started as our intern long time ago. Now she helps out in the shop from time to time. She loves nature, dogs and horses, is always super sweet and helpful and is actually doing a bachelor in textile design and communication.

Fenjah Molie Holm
Fenjah Molie Holm

Fenjah is our nature healing woman with roots deep in the Danish forrest. She works with women doing sound- and body movement, when she’s not spreading her smiles and good vibes in the shop.

Anna Lindquist Olsen
Anna Lindquist Olsen

Anna always greets the customers in the shop with a big smile and her warm, kind personality. If you wonder why she resembles Lili quite a lot, it’s because she’s her daughter. Anna travels a lot with her studies and loves to go on yoga retreats.

Louise Elfi Sóley Gade
Louise Elfi Sóley Gade

When Louise is not helping out in Best Behavior shop, she's probably busy teaching dance, yoga or psycomotoric therapy! This sweet girl knows how to move her body and loves to do so in our comfy clothes.

Maja Bjerregaard
Maja Bjerregaard

Maja welcomes everyone in the shop with a huge smile and a warm, fun and open attitude. She can talk with everyone. We are very glad she decided to move back from Berlin to join the Best Behavior team. She loves yoga and the mindful lifestyle. 

Stine Brink
Stine Brink

Stine describes herself as a yoga-devotee, a yoga teacher, a healer, a nutritionist, a dreamer, a dancer, a creator. And the best part is, that her mission is to share it all with the world. She has a huge knowledge about the real history of yoga and we love that she wants to be a part of our Best Behavior community and shop. Read more about her story here