Best Behavior Shop

Stop by our cosy flagship store in Blågårdsgade, situated in the heart of Copenhagen. Besides Best Behavior we present a other sustainable brands, like Yogamii - organic yogawear.

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Best Behavior is a sustainable slow fashion brand.

Our core values is to be mindful, colorful and playful and we try to do this through sustainable producing, personal service, authentic representation and a casual approach to both fashion, retail and the world we live in.

We make sure, that our clothes has a long life. This means that the clothes is sustainable both in wear and tear and in design and style. A majority of our products are made by organic cotton Oeko-tex certified. We do not push our suppliers to meet unrealistic deadlines, but strive to create sustainable relationships for ourselves as well as for the people we work with in relation to our products.

Another way for us to be sustainable is by supporting causes, that are dear to our hearts. Helping others and uniting people to join in to make a change means the world to us. Every time you buy a Best Behavior product you support a girls orphanage for girls in India.

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Who are we

We are Malene and Marie. The founders and creative minds of Best Behavior since 2001. We started the brand from scratch, based on a long and strong frindship. We've been through a lot together and are very happy about where we've landed in life and with our brand.

We are very passionate about what we do and in 2013 we made concious choise and became a sustainable brand. We changed the concept of our business to Slow Fashion and are now using mainly organic cotton in our production. We are now partners with the amazing Lili Denta, owner of Sourcing House. Thanks for following us and our story!

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